China has a growing middle class, a tradition of expecting education and 21  million new babies every year. Selling educatioinal toys should be easy.

    While China may be the world’s biggest toy-maker, many of the best are exported. Department stores here do not have enough high quality toys. It is said that the demand for educational toys is low.

A US company, BabyCare, which works basically together with doctors in Beijing hospitals, is trying to change that with a new way to sell toys in China. People who join the company’s "mother club" can get lectures and newsletters on baby and child development at no extra cost if they agree to spend 18 dollars a month on the company’s educational toys and child-care books.

"We want to build a seven year relationship with those people," said Matthew J. Estes, BabyCare’s president. "It starts during pregnancy, when the anxiety and needs are highest." BabyCare works on a one-to-one basis. Doctors, nurses, and teachers paid by BabyCare advise parents, explaining toys that are designed for children at each stage of development to age six.

BabyCare, which plans to have 80 stores in China within six years, opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo.

    It is a new model for China and develops a market in young children’s education and health that no other companies are in.

64. What do the first two paragraphs mainly tell us?

A. Educational toys and foreign toy markets.   

B. Reasons for pushing sales of educational toys in China.

  C. Problems with China’s toy market and education.

  D. Baby population and various kinds of toys made in China.

65. According to the passage, which of the following is a fact?

  A. Club members buying BabyCare products get free child-care advice.

  B. Doctors in Beijing help in making BabyCare products.

  C. Parents are encouraged to pay $ 18 for club activities.

  D. BabyCare trains Chinese doctors at no extra cost.

66. In China BabyCare is developing its business by___________.

A. opening stores in Beijing hospitals    

B. establishing children’s education clubs 

C. offering 18-month courses on child-care

D. forming close relationships with parents

67. Which of the following would be the most suitable title for the passage?

  A. American Company Marketing Model        B. Educational Toys in China

  C. BabyCare Toys On                                                  D. Mother’s Club in China

 

【答案】

 

 B

 A

 D

 C

【解析】             

 

練習冊系列答案
相關習題

科目：高中英語 來源： 題型：閱讀理解

In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.

    When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters（花名冊） will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.

    The NBA is now planning to take China by storm.

    “Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy（戰(zhàn)略，策略） in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.

“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout（尋找，覓得） internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons（偶像）in-waiting. It is the ultimate（最后的，根本的） revolution — the rest of the world teaching the US how to play basketball.

According to the report,                 .

A. Michael Jordan is still playing a very important role in NBA

B. the part played by the foreign players in NBA will be great

C. Yao Ming is to play two pre-season games in NBA

D. European countries will host the 2004 NBA games

The underlined phrase “take China by storm” has the meaning of      _______ ___.

A. NBA intends to make China its “marketing center”

B. NBA is planning to set up some training centers in China

C. there’ll be a big storm when NBA comes to China to play against the Sacramento Kings

D. the NBA’s live basket games will be broadcasted on all the TVs in China

What seems to be the biggest change that is happening to NBA?

A. NBA is expecting more foreign players to join the league.

B. China’s rapid development in sports affects NBA.

C. Yao Ming has taken the place of Michael Jordan.

D. The NBA will stop teaching the world how to play basketball.

When the writer talked of “home soil”, he was referring to        _        _.

A. farms in the States                   

B. native Americans 

C. the NBA training center               

D. the USA

Which of the following can be used as the best title for the passage?

A. The Non-American Basketball Players   

B. NBA Is Coming to China

C. The Foreign Ties That Bind the NBA     

D. NBA Is Making Big Progress

查看答案和解析>>

科目：高中英語 來源： 題型：

______ he told us is the news _______ China has got 32 gold medals in the 28th Olympic Games in Athens, _________, of course, made the nations feels very excited.

 A. What; which; which     B. That; that; which    C. What; that; which      D. That; that; what

查看答案和解析>>

科目：高中英語 來源：2012-2013學年四川省成都二十中高一上學期期中考試英語試卷（帶解析） 題型：閱讀理解

A study shows that about two-thirds of typical Chinese Internet users use the computer for news,often entertainment-related, or for online games, music or movies, all of which can be downladed for free． Most people prefer messages to e-mails, and seldom do online shopping at all．
Although they are now depending on the Internet more often than before to communicate with others who have the same professions, hobbies and interests, online shopping still remains unpopular in China． Three-quarters of users surveyed have never bought anything over the Internet, and 10 percent do shopping even once a month．Among those who do buy online.most pay for entertainment while others buy phone cards, or computer hardwares or so of iwares．
"Many people don't trust the quality of goods bought online," the researcher said． "If they buy something in a store and don't like it, they can easily bring it back．"
The survey was done in Beijing, Shanghai, Guangzhou, Chengdu and Changsha． There-
sults do not necessarily show the situation countrywide because internet use in the countryside is lower than in cities． The study showed that the typical netizensc網(wǎng)民） in the five cities are richer and more highly educated． Males make up two-thirds of the group, and more than 80 percent of users are under 24． As the age increases, the percentage of netizens decreases．
China has more than 20 million people online, however, forty-two percent say they do not use search engines．Others seek entertainment news, as well as information useful for work or study online． Baidu．com is used by half of those surveyed, compared with a quarter for Go-ogle, the leading search engine in the United States．
【小題1】The passage is mainly about        ．

A．shopping onlineB．Internet use in China
C．the typical Chinese netizensD．popular search engines
【小題2】A typical Chinese lnternet user will be the one who        ．
A．likes to send e-mailsB．likes to buy goods online
C．likes to pay for entertainmentD．likes the games sites
【小題3】Online purchases still remain unpopular in China mainly because        ．
A．it is more difficult to return the goods
B．most people haven't got computers
C．people can't have a look at the goods
D．goods bought online are of good quality
【小題4】Which is NOT the character of most typical "netizens" in the five cities?
A．Well educated．B．Richer．C．Female．D．Young．
【小題5】Which picrure shows the right relation between online people and their ages?

查看答案和解析>>

科目：高中英語 來源：2014屆廣東省十校高三上學期第一次聯(lián)考英語卷（解析版） 題型：填空題

Here in China, as the awareness of climate change improves, realizing a low-carbon way of life, also known as reducing your carbon footprint, is a growing trend among young Chinese.

Zheng Xiyu works at  1.  office in Beijing’s Central Business District．Every day,  2.   takes her roughly 40 minutes to go to work by bus．But she is thinking of  3.   (switch) to a different way of transport--a bicycle．When buying clothes, she will choose those purely made of cotton, 4.  it takes less carbon to produce cotton clothes．She’s also adapting to a vegetable diet as livestock(家畜) can make many contributions  5.    today’s most serious environmental problems.

A recent survey shows  6.   78% of all the 17,000 people questioned have developed environmentally friendly habits in their daily lives．They are doing things, such as taking reusable shopping bags to the store and setting the air conditioner at a temperature above 26oC in summer.

On many popular  7.    (society) networking websites, people are advocating a low-carbon lifestyle．Their tips include using the stairs and public transport more frequently  8.   elevators and cars．They hope this lifestyle  9.   (become) more than just a trend within certain groups.

As the most populous nation on the planet with the world’s fastest growing economy, China has become the second biggest emitter(排放者) of greenhouse gases．The recent extreme weather in the southern regions reflects a serious environmental challenge．Experts say there is no time  10.    (delay) with the effort to reduce carbon emissions.

 

查看答案和解析>>

科目：高中英語 來源：2014屆福建省晉江市高一下學期期末考試英語試卷（解析版） 題型：單項填空

World Wildlife Fund ______ very much the efforts that China has made to protect endangered species from being further endangered.

A．enjoys

B．a(chǎn)ppreciates

C．thanks

D．prefers

 

查看答案和解析>>

同步練習冊答案