—Hi, Diana, how was your summer holiday? — ! I enjoyed myself in the sea very much.

A. Good idea B. Wait a minute C. That’s too bad D. Pretty good

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Advertisement is an important part of our lives. We are so used to them that we often do not even realize how many we see and hear in a day!

What is an advertisement?

An advertisement provides information and uses creative languages and attractive pictures to encourage people to buy a product or service or believe in an idea. Newspapers, magazines, the Internet, radios and televisions are the most places to find advertisements. There are two main types of advertisements—commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to promote(提升) a product or service. PSAs are often placed for free, and are to used to educate people about health, safety, or anything that affects public welfare(福利).

Does an advertisement tell people the complete truth?

China has strong laws to protect people from advertisements that lie or try to make people believe untrue promise about products or services. However, we still must be careful with the methods used in advertisements to try and sell us things. Even if an ad does not lie, it does not mean it tells the complete truth. One toothpaste ad says “Bright-teeth fights bad breath!” the advertisers want you to read the word “fights” and think that the toothpaste cures bad breath, but it does not say that! We must not fall for this kind of trick!

Public service advertisements.

Not all ads play tricks on us though. PSAs use some of the same methods, but they are made to serve the public. PSAs are meant to teach us and help us lead better lives. You have probably seen or heard some of them yourself, like “Yes to life, no to drugs” and “Knowledge changes life”. These ads deal with large social issues(問題). There are also PSAs that educate people about public service projects, such as Project Hope. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.

Try to remember: think about why you should do or buy the things the ad suggests. We all want to be smart about what we believe, so be smart about advertisements.

Title: 1..

Purpose

To 2. people to buy a product or service or believe in an idea.

3.．

Newspapers, magazines, the Internet, radios and 4..

Methods

Creative languages and attractive pictures are5..

6.

7.advertisements are paid for by someone. We should always be 8. with tricks. Public service advertisements are placed for

9.. They play no tricks on us. They help us learn a lot by

10. the advice they give.

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John: Uncle Smith, this is John speaking. I’m sorry to call up so late,

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Smith: Jim is out. 1.

John: OK, please. Jim and I applied to go in an adventure (冒險) tour competition on the Internet a week ago. Today I was told that we were accepted.

Smith: Oh, that must be dangerous. 2.

John: Because we want to do sports and something exciting.

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John: Yes. We are ready for it.

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John: 5.

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A. Are you read for it?

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C. You’re welcome.

D. Why do you want to do it?

E. What a great idea!

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G. Thank you very much.

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